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The charity Cordaid, with the the help of advertising big guns Saatchi and Saatchi, have devised an evocative campaign where first world consumer products are compared to the cost of an essential item for life in Africa. The photographs depict people in high fashion poses with luxury products in their native environment - the juxtaposition is jarring and is strangely alluring in its fakery. The cost of each is compared to essential resources and wow, does it punch the message home. 

The perfect satire to your standard 'stunning model - glamorous product' ad, these photos are making people dish out for the cause.

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