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Designs architecture. Writer and blogger. Also a freelance architecture and fashion photographer.

 

 

Aqua


What better advertisement for a university for innovation in Peru than a billboard that demonstrates that innovation. The billboard collects humidity and has become a bit of a useful attraction for locals by providing filtered drinking water. I wish more advertisements were this useful, or at least this meaningful.

For more about UTEC's billboard, see the article by BBC.

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