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After the posts about gaming and how the creative artists behind those worlds craft the details of virtual reality, I thought it might be fun to write about a playful approach to virtual reality within our real world environment.

iButterfly allows iPhone users to use their devices to 'capture' virtual butterflies. Each butterfly is unique, and what's more, it acts as an involved way of promoting a product - each butterfly contains a e-voucher for some store.

Is this a small step into the world of surrounded virtually appendaged life? Although only visible on the screens of the iPhone, dependent on the area of use, these virtual butterflies are everywhere in a sense. It is merely our choice to not use the app to connect with this quirky method of advertising, sort of like turning off the television to a long infomercial.

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