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Behind Creative Collision




During my last year of architecture school, I used to always walk down to Britomart. It became a place of familiarity as I explored its 'new' form. In spite of the hipster/fashionista/high end vibe of the present, Britomart used to be a backend piece of the CBD. For some, it was the general vicinity of the Oriental Markets, an impression that floats in my childhood memories. For more recent visitors, back a few years Britomart was the site of a lot of carparking.

Today I won't talk so much about the range of eateries and shops around the Britomart Precinct as they have been reviewed and talked about ad infinitum. I focus on the unassuming, but bulk-consuming Westpac Building.

The building lies on the east side of Takutai Square, now a popular seating and events spot. An atrium cuts through the building from the main axis of Britomart, from the train station, through 'pop up' shops to the square.

Last year, I witnessed a transformation of this usually mediocre space into a full blown catwalk, descending from the stair case from the office blocks on either side. It was a range of shows put together for Britomart Fashion Sessions, recruiting most of the labels displayed in the precinct, such as Trelise Cooper, Juliette Hogan, Taylor and Ted Baker.

What I most enjoyed about this was that it was a publicity event that was a collaborative act: the sharing of the space and the prep areas (which no doubt belong to the large corporates that the building houses), the makeup by MAC, the group shows, the City Farmer's Market and bursting-to-full goodie bags. It is really a credit to the organisers for making the whole precinct buzz with their collective presence.

Streetwear show - Timberland, Onitsuka Tiger, Coucou, Neuw Storeroom, Federation

Taylor, Made and Ted Baker

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